COACHELLA, CA - Richard Bagdasarian, Inc., worldwide marketer of fresh fruits and vegetables grown exclusively in California’s Coachella Valley, is off to the races for its 2018 season, giving retailers a taste of several new table grape varieties, as well as strong yields in green and red peppers and eggplant.
Richard Bagdasarian’s Coachella grape and veg seasons both kicked the first week of May, Vice President of Marketing Franz De Klotz tells me when I check in with him to see what new developments are on the horizon for the company.
Richard Bagdasarian features grapes at West Coast Expo
May 14, 2018 03:43 PM
–by Ashley Nickle
PALM SPRINGS, Calif. — Richard Bagdasarian Inc. conversed with buyers about its grapes during a field tour May 11 and on the show floor May 12 at the West Coast Produce Expo.
Franz De Klotz, vice president of Pasha Marketing, one of the brands of the Mecca, Calif.-based company, said early sweet grapes started the week of May 7. Organic red, green and black varieties were set to begin the week of May 14.
Bagdasarian: a Coachella Valley mainstay since 1952
THE PRODUCE NEWS
APRIL 26, 2019
–by Tim Linden
With more than 65 seasons under its belt, one would think that Richard Bagdasarian Inc. in Mecca, CA, would have some history to draw on regardless of the season. But President Nick Bozick said that while that is true, the proliferation of new grape varieties gives the firm fewer data points than one would think.
“It is interesting (each year) to go back and find a comparison, but these new varieties don’t react the same as the traditional varieties so it is difficult to know what will happen,” he said.